The Autoship program begins automatically after 30 days unless the customer has cancelled during that time period. Therefore, the Autoship program is completely voluntary.
This program gives Cleanse users the comfort of knowing that they are getting special member pricing and do not have to worry about missing out on exclusive promotions - It will already be applied. At the same time, members don't need to worry about continuing to order month after month. Members like it because it is a convenient way to keep an adequate supply of Cleanse on hand.